Femtech startup Nua has launched #GoWithYourFlow marketing campaign with model ambassador Deepika Padukone. Via the marketing campaign, the corporate goals to place a cease to stereotypes hooked up to menstrual well being, and painting a practical depiction of girls’s menstrual cycle. Conceptualised by Wondrlab, the marketing campaign focuses on girls from the age group between 22-28 years. 

The company realised the truth of intervals is much totally different from its promoting, Amit Akali, chief artistic officer, Wondrlab, mentioned. “We determined to create a narrative primarily based in actuality, having actual conversations and fixing actual interval issues. Padukone was the apt alternative for ambassador. So, we had her tackle cliches propagated by the class after which assist clear up actual issues by the product in her personal means, that stands out from something performed within the class,” he added. 

For Ravi Ramachandran, co-founder and CEO, Nua, with an purpose to interrupt the stereotype in promoting round menstrual well being and to normalise the dialog about menstrual hygiene, the corporate onboarded Wondrlab to provide you with this new marketing campaign. “We discovered Padukone to be match for our model given the truth that her imaginative and prescient for the ladies of our nation is in alignment with our model’s goal. We wish to create discussions by this marketing campaign and supply options to girls to be able to promote menstrual wellness. #GoWithYourFlow is a step in that route,” he acknowledged.

The marketing campaign consists of a collection of advert movies during which Padukone talks about numerous interval stereotypes proven in commercials and dismisses frequent misconceptions about intervals. Within the two movies launched, one exhibits the actress highlighting the cliché of girls at all times smiling throughout their intervals, whereas the second movie exhibits Padukone pouring water on pads as proven in most commercials.

Nua merchandise have been designed, maintaining in thoughts the truth that each lady’s menstrual cycle is totally different, Nameeta Saigal, head of promoting, Nua, opined. “We seen that the prevailing menstrual care manufacturers provide a single measurement pad inside each pack, regardless that interval stream will not be the identical on daily basis. Greater than 50% of girls expertise various levels of interval cramps, however there isn’t a actual answer provided to them to handle the ache. Our merchandise are designed maintaining girls’s wants in thoughts they usually allow them to go along with their respective flows,” she highlighted.

Learn Additionally: J&J appoints Thibaut Mongon as CEO of client well being enterprise

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