Hero MotoCorp, on Friday, introduced the brand new model id for its electrical automobile and rising mobility options arm, Vida. It added that Vida’s first electrical automobile will likely be launched in July.
The event comes after a 2010 household settlement barred Hero MotoCorp promoter and Chairman Pawan Munjal from utilizing the ‘Hero’ model identify for any electrical two-, three- or four-wheelers made by his firm.
The worldwide rights for Hero’s EVs went to Pawan Munjal’s cousin Vinay Munjal and his son Naveen Munjal, who run Hero Electrical.
The model id of Vida – together with the ‘dawn’ brand – was introduced at a carbon-neutral occasion on Thursday night. Pawan Munjal additionally introduced a $100 million ‘International Sustainability Fund’ to ascertain world partnerships, headed by the BML Munjal College (BMU) and Hero MotoCorp. The fund goals to nurture over 10,000 entrepreneurs on ESG options.
“Vida means life, and the model’s sole function is to create a constructive influence on the world and transfer us all ahead in significant methods. We imagine the identify is ideal for what we’re constructing for our kids and the following era. That is actually the daybreak of one thing particular. In solely 17 weeks from right this moment we are going to unveil our Vida platform, services to make the world a greater place,” mentioned Munjal on the occasion.
Munjal additionally mentioned that he’ll lead this initiative from the entrance.
Below Vida, Hero MotoCorp will introduce its initiatives for rising mobility options. The primary of those will likely be an electrical automobile to be launched on July 1, to coincide with the delivery anniversary of Chairman Emeritus of Hero MotoCorp Dr Brijmohan Lall.
The primary EV mannequin by Vida will likely be produced on the firm’s inexperienced manufacturing facility in Chittoor. Dispatches will start later in 2022, the corporate mentioned.
Additionally learn: Munjal vs. Munjal: The battle for the ‘Hero’ model identify
Additionally learn: Pawan Munjal’s Highway to EV Manufacturing
